Market Research - CMHC

Test and assess the usability of an electronic store front to ensure the UI design and task flows result in a purchase experience that is fast and simple for the user to complete.

Headquartered in Ottawa Canada, the Canada Mortgage and Housing Corporation is the country's national housing agency with a mission to promote housing quality, affordability, and choice for Canadians.

During the development phase of the redesign of their electronic store front Design Interpretive was engaged to test the UI of the new electronic store with commercial and residential users in both official languages.

We worked closely with CMHC to create the test plan, defining the target user characteristics, goals and tasks for the usability test. One-on-one usability testing was then conducted in both English and French using industry standard and proprietary usability testing techniques.

The test results provided a significant number of recommendations for improving general usage and the UI that would increase the speed and probability of completing transactions with the web store front.