Design Interpretive - Market Research Case Study

ScreenTop applications suite
Design Interpretive assists Net6 in developing the industry's first complete application suite for screen-based IP telephones.

Net6 is the leading provider of business applications for use on the screens of IP telephones and mobile devices. In addition, customers and developers can easily convert any existing HTML/XML application using the point-and-click Design Studio development environment.

In 2003 they spotted a market opportunity for delivering prepackaged applications to IP telephones in the enterprise environment. They wanted to become a dominant player in a hotly developing enterprise market.

Net6 asked us to come up with a way to identify which applications would have the earliest market potential and how to overcome barriers to adoption.

We created simulations of the proposed applications and conducted research with IT/IS managers within targeted Enterprise sectors to identify the necessary functionality and desired value for their particular business. The research highlighted the importance of addressing productivity, security and directory features in the first release of the suite of applications. In addition, critical insights to the adoption of the new application were captured for the development team. The high value nature of the application suite has enabled Net6 to take an early leadership position in this burgeoning marketplace.

"The project done by Design Interpretive was executed excellently and the summaries were well organized and meaningful. We followed through on the results of the surveys and have launched new products that are causing a significant uptick in our business. We will definitely work with you in the future!." Murli Thirumali, CEO - Net 6